Community Code of Conduct

BlueWell is about creating community with technology instead of brick and mortar.  We are an association of top-tier practitioners that have come together to support and grow one-another’s practices.  The stronger that community, the more successful we’ll be individually and as practitioners.

Because we embrace technology, attorneys and staff on the platform communicate and interact across more diverse media than traditional firms, including in-person, by email, telephone, slack, video chat, and text messaging.  But whatever the medium, we should always strive to comport ourselves with mutual respect.  To that end, BlueWell has, as a community, agreed on the following Community Code of Conduct:

1. Goals:

  • Quality.  We want attorneys on our platform to be viewed as high quality providers of legal services for the benefit of their clients and colleagues both.
  • Safety and acceptance.  We want to maintain a safe, helpful and friendly community for everyone, regardless of experience, political persuasion, gender identity and expression, sexual orientation, disability, personal appearance, body size, race, ethnicity, age, religion, nationality, or other defining characteristic.
  • Diversity and inclusion.  Diversity and inclusion make our community strong.  We encourage participation from the most varied and diverse backgrounds possible.
  • Collaboration.  Attorneys work better in concert with other subject matter experts.  BlueWell practitioners should always feel invited to seek and receive feedback, support, and mentorship in their practice and on our platform.

2. Guiding Principles

  • Be welcoming.
  • Be kind.
  • Look for ways to support one-another.

3. Unacceptable Behavior

  • Conduct or speech that a reasonable person might consider to be sexist, racist, homophobic, transphobic, ableist or otherwise discriminatory or offensive in nature.
  • Do not use unwelcome, suggestive, derogatory or inappropriate nicknames or terms.
  • Do not show disrespect towards others. (Jokes, innuendo, dismissive attitudes.)
  • Intimidation or harassment (online or in-person). 
  • Disrespect towards differences of opinion.
  • Inappropriate attention or contact. Be aware of how your actions affect others. If it makes someone uncomfortable, stop.
  • Not understanding the differences between constructive criticism and disparagement.
  • Sustained disruptions.
  • Violence, threats of violence or violent language.

4. Client Service

To maintain our reputation as a community of top-tier legal talent, our interactions with one-another’s clients should always be guided by the following principles:

  • Integrity.  All attorneys owe their clients duties of loyalty and confidentiality, and have a responsibility to represent clients skillfully. But attorneys on the BlueWell platform should always strive to provide service beyond those basic duties, and to counsel clients to follow the letter and spirit of the law.  Clients should always have complete trust in the representation and protection of their interests, and each interaction with a client should seek to earn and grow that trust.
  • Skill.  As practitioners in a top tier community, your reputation demands a higher standard: that of considered, practical, and experienced counsel.  You should speak from a position of knowledge and expertise, but also consider and acknowledge the practical realities facing the clients who seek your advice.  You should seek counsel from subject matter experts in the field where possible, and refer matters outside our community where appropriate.  All attorneys should seek a better understanding of the law through curiosity, collaboration, and continuing education.  
  • Responsiveness.  The best advice is useless if untimely. To compete with the best lawyers in the world, attorneys must be available and responsive to their clients.  Whenever possible, you should respond to a client communication within 24 hours to let them know you’re on the case, you’re unavailable, or that you’ll coordinate with another resource to meet their needs.
  • Inclusion.  Attorneys and clients come from different backgrounds.  Your interactions with clients should celebrate those differences and seek to promote diversity and inclusion in your clients’ businesses. 

5. Enforcement

Significant or sustained violations of this Code will not be tolerated and will result in termination of your account. If you are the subject of, or witness to any violations of this Code of Conduct, please contact management by emailing